Breakthrough with Rob Flis
Adobe Illustrator
Podcast logo. The show covers topics about the expansion of abilities, the mind, attitudes, skills and consciousness. Overall, the intention of the logo is to communicate forward thinking, forward movement, “breaking” through our self-imposed glass ceiling.
Blue was chosen as an accent color to reference trust. The logo includes an arrow-like illustration and italicized text to illustrate that “forward movement and thinking”. “Break” is in bold to create a focal point and contrast, placing emphasis on the concept of “breaking” past our limitations. The “BT” symbol visually establishes a variation on the branding for use on the show, on social media, youtube and merchandise.
Podcast Studio +
Adobe Illustrator
Logo for podcast production and design company. The sleek, sans-serif design is perfect for a company that provides a service based on providing clean, professional audio and visual production. A red “plus sign” or cross is implemented to communicate how the company provides aid as well as more than just podcast audio production.
Gold Fitness Gym
Adobe Illustrator
Yellow and black are chosen as colors in this illustrated logo to communicate that Gold Fitness is a high-energy space. The exercise concept is exemplified with an illustration of a flexing bicep lifting a dumbell.
This image is placed inside a diamond shape, a connotation for “Superman”. The message to gym goers is that this is the place to achieve a “super” physique. Bold, sans serif text makes the statement that Gold Fitness is a place where the strong go and strength can be found and achieved.
The Connected Creative
Adobe Illustrator
This company provides high ticket education to hairstylists. The clientele is of an artistic nature so a script style font was used to evoke the sense, presence and importance of the hand in the role of a hairstylist’s work. The intended use of a serif font for the business description is to illustrate quality, class and style. Both of these fonts when used together speak to the high quality, artistic nature of the company.
House of Dusk
Adobe Illustrator
House of Dusk is a musical act that plays a heavier, gothic style of metal music. The band wanted the concept of the sunset to be communicated in a subtle way. They also wanted an iconic, unique, symbol that could be used across various media, blown up large for banners and used in video and merchandise. Hinting at the celestial body of the sun, this logo relies on a circular design with a gear/machine like illustration.
The gear illustration communicates the mechanical, repetitive nature in which the sun behaves-always rising, always setting; like a trusty machine. This gear could also be seen as a clock. Finally the “H” symbol which can be seen as representing the word “House”, is actually the alchemical symbol for "pulverize” where the band wants to communicate that during dusk, the sun is pulverized into the horizon, giving way to darkness.
Phalanx Personal Trainer
Adobe Illustrator
The personal trainer that this brand was designed for wanted to be represented by the spear of the phalanx, an ancient army formation of spear carrying soldiers. The spear for the client, represents focus for a target and goal. To create a dynamic design that evoked movement and exercise, the spear illustration was split into two pieces, with one part placed slightly ahead of the second. The Phalanx were known to be strong and since this is a brand for a trainer, this strength is exemplified through the use of bold, clean sans-serif text.
Super Burger
Adobe Illustrator
This burger restaurant logo relies on red and yellow to alert the eye and stimulate hunger. A flaming, flying burger illustration communicates the speed of fast food through the use of dynamic lines and a slanted design to indicate movement.
The text portion of this logo also relies on this forward-slanted motif. Large, bold text partnered with a line of script font illustrate the contrast between exciting, fun flavours and the hand-made, human touch in fast food.
The Mothership Rehearsal Studios
Adobe Illustrator
This logo was designed for a band rehearsal space business with a large building and clientele. The client wished to communicate that this building is not a run-of-the-mill space but an artistic place where creativity thrives. A color palette with multiple colors was used and directly references the multi-colored palette present in the interior design of the building. A walk through the halls of this business will show that the logo is a direct extension of what you see there.
A floor plan illustration is implemented, communicating that this is a space with multiple rooms available for rent. The square, representing the building, is placed within a circle, which represents the surrounding area. The font choice and layout is intended to represent creativity, fun and freedom.
Tall Grey
Adobe Illustrator
Tall Grey is a band that has a quirky, strange brand of music. The logo design called for a similar approach. Legibility is of primary importance so a balance had to be struck between quirkiness and the ability of the logo to be easily read. The font has paint splotches and a slight distressed aspect to it which add an edge to it that accentuate the serifs and makes it a classy, fun and slightly off-kilter statement. An emphasis on strangeness is made through the text sizing which is not uniform.
Crystal Healing Tones
Adobe Illustrator
This identity was created for a musical service that provides crystal singing bowl sound sessions. As this is a service linked to spiritual and physical well being, an illustration of a lotus is used. It contains a script style font that represents the creativity, freedom and focus on musicality. A light, airy blue is employed to evoke the sense of calm and peace that these crystal singing bowl sound sessions bring.
Beware
Adobe Illustrator
Beware is a band that plays a style of music that harkins back to horror punk group “The Misfits”. Their band name is from a Misfits EP. Naturally, the band was looking for a visual style similar to their influence. Fonts from 1950s/60s sci-fi and horror comics/books and movies were referenced with this font. This font’s slightly distressed look also provides the much needed edge for a punk/metal band logo.
The Occult
Adobe Illustrator
The Occult is a musical act that plays metal and focuses on darker subject matter. This serif font design evokes a sense of strangeness, mystery and danger through elongated letter forms and a distressed nature.