APG Renovation Branding and Stationery

Photoshop, Illustrator

The client for the APG branding project requested a very simple design which could be scaled larger for car decals. Triangles were used because they are the strongest shape in construction, holding their shape with a very strong base that provides strong support. This reflects the work ethic, service and quality APG provides. Blue was used to communicate reliability while green was used to represent new beginnings and growth. The font is easy to read, has an energetic, welcoming character in it’s serifs and is the focal point of the design.