The Connected Creative: Workshop Advertisement
Video production/editing, Copywriting, Photography, Adobe Photoshop, Illustrator
The Connected Creative is an online education platform for Hairstylists. The looks taught on this platform are luxurious, trendy, high end and exciting therefore, the purples used are charged, bright and energetic. Purple is used because it refers to luxury. The video is shot on a white background and with bright lights, providing a clean, clear view of the hair color, techniques used and excellent contrast between the subject and background. The video also features images of the artist’s hairstyle work, competition wins and shots from the course offerings. This designer was also responsible for writing the script for the video as well.
Connected Creative Video Lesson Advertisement
Video production/editing, Copywriting, Photography, Adobe Photoshop, Illustrator
The ad for this free video lesson offering utilizes a series of quick cuts featuring shots from the lesson that exhibit the technique and looks the artist teaches. Again, this ad is shot on a white background with bright lighting which is excellent for documenting the featured technique and looks. Captions were used as this ad was designed for use on social media where sound is not necessarily activated on any given users mobile phone. This designer also wrote the script for the ad.
Podcast Studio+ Service Advertisement
Video, Photography, Adobe Photoshop, Illustrator
Podcast Studio + is a service that provides podcast production and graphic design. The ad employs stock footage to convey its message which positions the service as the solution to the problems of Podcasters who lack the production and design skills necessary to get the job done. Captions are employed as the ad was shown throughout social media. This designer also wrote the script for the ad.
Tall Grey Music Video
Video, Photography, Adobe Photoshop, Illustrator
Tall Grey is a band who produces groovy, strange music and so the video had to have a similar feel. The narrative of “Sneeze” features a strange man who lives out in the desert and kidnaps those who happen upon his abode. Stock footage is used to illustrate the extreme themes of murder, being lost, insanity/psychopathy without being gratuitous. The goal was to create an accessible video so it would create intrigue and draw viewers in. The video is edited to the rhythm of the music.
House of Dusk Live Performance Music Video
Video, Photography, Adobe Photoshop, Illustrator
This live performance of “Letting Night”, a song about a female vampire, was shot in color and initially sported a very colorful vibe but throughout the process it was realized that the vibe was not evoking the necessary emotions. The choice of going with black and white was made as it created an air of mystery, drama and intrigue, providing a call back to classic films as well. The video is edited in rhythm with the music.